Why Subset is the Most Comfortable Organic Cotton Underwear
★ ★ ★ ★ ★ Read Reviews
"Listen— I am the pickiest underwear person on the planet and THESE ARE IT. Cotton, flat seams, no digging or wedgies. I can’t sing their praises enough." - Heidi G.
Why Subset is the Most Comfortable Organic Cotton Underwear
★ ★ ★ ★ ★ Read Reviews
"Listen— I am the pickiest underwear person on the planet and THESE ARE IT. Cotton, flat seams, no digging or wedgies. I can’t sing their praises enough." - Heidi G.
AS SEEN IN
A Fit for Every Body
Six Unique Styles
Choose from a range of different styles to find your perfect pair. Subset offers thongs, briefs, bikinis, boyshorts, hipsters, and maternity - a style for every body.
Three Rises
A low-rise for when you want to keep things minimal. Mid-rise for a rise that's just right. Lastly, the cult favorite high-rise for maximum comfort and confidence. All in certified organic cotton.
Size Inclusive
We believe every body deserves the best, so we offer all core styles in 2XS-4XL.
Meet Your New Favorite Underwear
Tap each icon to explore Subset's perfect pairs.
10,000+ Five-Star Reviews
★ ★ ★ ★ ★
"I’ve been looking for sustainable and comfortable underwear for a while and decided to give Subset a try. These are comfortable and fit well. They don’t give me a wedgie and the underwear lines are minimal."
Morgan F.
★ ★ ★ ★ ★
"These are wonderful. Perfect fit, comfortable, and great colors. I highly recommend!"
Jamie A.
★ ★ ★ ★ ★
"I have worn this style of underwear for years, and they have not let me down. They offer great coverage and feel comfortable and breathable all day. Highly recommend!"
Chloe H.
All the A’s to your Q’s
Can I try on your products?
We’re obsessed with fit because innerwear has zero room for compromise, and our range of styles meet a variety of preferences. To figure out what fit works best for your body, we created the best return policies out there to help you find your perfect fit.
Underwear: With our First Pair Guarantee, try one pair of each unique style and size you order to see what you think, and return risk free if needed. Just be sure to keep any duplicate pairs you order unopened and unworn in case you do need to make a swap.
How do Subset products fit?
Our essential innerwear focuses on comfort-led pieces designed for everyday living. Made in our signature soft organic cotton that's a dream to wear, our fit-first design approach is made for your body, so you'll forget you’re even wearing them. To learn more about the fit of each of our products, visit our Fitting Room.
Why certified organic cotton?
From seed to shelf, organic cotton is better for the environment, the people who produce it, and the people who wear it. It's grown without the use of genetically modified seeds, toxic pesticides, or harmful fertilizers, which helps to maintain biodiversity and reduces the impact to local communities. Cotton farms take at least 3 years to convert from conventional production to organic practices, and to be certified organic, the cotton must be grown using specific farming standards, and undergo regular testing for chemical residues.
Are Subset products non-toxic?
Yes! We believe in setting new standards. So we skipped the pesticides and PFAs-ridden fabrics that make up most clothing out there and went with a natural fiber. Our essential innerwear is made from clean, comfortable, certified organic cotton – because it’s easy on the earth, and easy on you.
Organic cotton is free from harmful chemicals at both the agricultural and manufacturing levels – ensuring that toxic chemicals common in clothing like azo colourants, heavy metals, carcinogens (like formaldehyde), PFAs, and VOCs are strictly prohibited.
